In December, the number of people who clicked through to my blog from Pinterest was 79. This represented just under 2% of my total traffic. We are now at the end of January and this month the number of people who clicked through from Pinterest was 684; an increase of 750%. Pinterest now represents 5.5% of my total traffic. I really wanted to share with you guys how to grow traffic to your blog using Pinterest.
Pinterest is a crucial tool in driving traffic to your blog. For me, Facebook will always be the number one driver in traffic because I believe that 99.99% of my target audience has a Facebook account. However, I am finding that Pinterest works especially well for me because I share recipes on my blog. Pinterest is about to overtake Instagram to become the second biggest driver of traffic to my blog in February if current trends continue.
Update: As of March 2017, Pinterest is my second referrer of Traffic (after Facebook) and I receive on average 3000 views a month from Pinterest which makes the figures I’ve quoted above look a bit insignificant!!)
So the question is, how to grow traffic to your blog using Pinterest? This is what I did in the month of January:
1.Cleaned up my Pinterest profile
I started by writing a detailed bio on my profile including some of my favourite keywords such as baby led weaning and blogger. I wrote about who I was and put up a picture of myself so people could connect with me and see I wasn’t just a robot. I made sure my website was listed on my profile and added a location.
2. Cleaned up boards
Next, I set about cleaning up my boards. This can be an overwhelming task if you have been pinning for some time but it is well worth it, I assure you. I tackled one board per day so that by the end of January, the majority of my boards were completed. How to clean up your boards? Firstly, check that all the pins that are pinned on each board are relevant and there are no duplicates. Secondly, write a detailed description for each board using keywords. While doing this, ensure you have selected a category for your board as well. Thirdly, make sure that each board has at least fifty relevant pins. You do not want boards with just one or two pins, these will not be seen on people’s home feeds. Finally, select a board cover photo and make sure your title is relevant and eye catching.
3. Repinned old pins
I had no idea how valuable this would be until I started doing it. I don’t want to repin loads and loads so I decided to repin only three old pins per day. I go to the bottom of a board and choose three old pins (always ones from my blog). I then go to save them onto the same board, but before I do so, I check that the pin has a nice detailed description with plenty of, yes you guessed it, KEYWORDS. Once the pin has saved to the top of the board, I delete the old pin.
4. Added new content to existing boards
Everyday I go onto my home feed and select at least twenty new pins to save onto relevant boards. This keeps my boards nice and full and keeps my name popping up on people’s feeds. The more you interact on Pinterest, the more likely you are to be seen on other people’s home feeds.
5. Pinned from blog posts
Everytime I hit publish on a blog post, the first thing I do is add the photos onto Pinterest. I also downloaded the Plugin Pinterest PinIt Button so that my images are easily pinnable for my readers. I also like to add pins from my friend’s blog posts as well. I love helping out other bloggers and they take some pretty awesome photos.
6. Created unique and engaging content
It is important to create blog posts that are unique and engage Pinterest users. My best pins are my banana and peanut cookies, green bean pesto recipe and activities for five month olds post. The recipes have been created by me (not copied or based off something else) and the activity post engages people because it’s hard to think of things to do with such a young baby. There’s about 10,000 pins on how to make banana pancakes, so try coming up with something original that nobody, or very few people have pinned about before.
7. Created beautiful images
It’s important to use Canva or PicMonkey to create Pinterest friendly images so people WANT to click onto your blog. On a desktop you can create lovely long Pinterest images with PicMonkey which work really well or Canva is a great option for creating images on your phone. Using phrases like How to make XX and 10 Ways I Did XX really work. People who use Pinterest are usually looking for inspiration for recipes, home decor or crafts. Use this to your advantage. Create posts that people want to read and then create the beautiful images to go with them. You don’t even need to be that great at taking photos. Photofy and Canva have so many free images you can use.
8. Wrote descriptive alt text for each image using keywords.
When someone wants to pin an image from your blog, what is written in the alt text will become the description for the pin on Pinterest. Do you see now why it is so important to have descriptive alt text? Pinterest works the same as a search engine. People search for keywords such as ‘BLW recipes‘. You need to make sure your alt text has descriptive keywords so that when people search Pinterest they find your beautiful pins. So often, I go to save a pin and the description is ‘Img23653‘. Do you think I can be bothered to write a description for a pin that’s not mine? Not really, and your readers won’t either. That pin will then fade into obscurity forever.
9. Be consistent
Results only come when you put the work in. I find that I have to consistently do the things I’ve talked about above to keep my results growing. If I neglect to go on Pinterest for a day or two, the numbers do plateau or fall.
I think it’s important to note that I haven’t used any apps such as Tailwind or used any pods or collaborative boards to grow traffic from Pinterest. I know a lot of people say this works for them, but at the moment, I just do not have the time to participate in pods and have no interest in spending money on Tailwind.
I really hope this has helped to give you some ideas on how to grow traffic to your blog using Pinterest. Using the above methods probably meant I spent ten minutes a day on Pinterest which isn’t a lot of time for so much return. I hope to grow my traffic even further in February using Pinterest and will keep you updated on the progress.
If you have any more questions, let me know in the comments below, or shoot me an email to firstname.lastname@example.org