Getting visibility for your blog can be a significant challenge. With all of the blogs out there, it’s hard to find a niche, let alone stand out. The trick, however, is to drill down into the nuts and bolts of your site and create something that search engines, like Google, find attractive.
What’s interesting about the majority of successful blogs is that the writing that they contain isn’t actually that good. Sure, it’s free from grammatical errors, but it doesn’t pick you up and grab you with its witty remarks or effortless style. It’s written by pretty average writers who aren’t particularly interested in what they’re saying. Their job is to create the content and then move onto the next project. Your enjoyment is secondary.
The blog, however, is a hit. Why?
It all comes down to how it communicates with Google. Through a combination of search engine optimisation and sensible web design, bloggers make their sites more attractive to the California-based search giant. This, in turn, increases their traffic, which creates a kind of snowball effect. After a while, what was a mediocre blog can suddenly catapult up the ranks and get thousands of shares on social media.
So what can you do to make Google love your blog? Take a look at the following ideas.
Write Titles That Immediately Generate Interest
You don’t always know ahead of time which titles will generate the most interested in your blog, but the titles you write are pivotal. When a user types a keyword into the Google search bar, the search engine will deliver a list of results, all with titles. Your task is to come up with a combination of words that describes the content of your blog in the most compelling way possible.
One of the best ways to do this to be concise. Instead of trying to come up with something that might be considered “clickbait,” try to communicate the content of your blog in as few words as possible. If there’s an opportunity to be witty, then take it, but don’t force it.
Use Meta Tags
Writing a meta tag for every dynamic page that you create is a hassle, but it’s also vital if you want your pages to appeal to users. Instead of just linking your introductory sentence underneath your page title, the meta tag allows you to describe the content to your audience. The more accurate and informative you can be with your meta tag, the more likely people are to click through. And the more people who visit your site, the higher you’ll rank overall.
Check That Your Website Looks Great On Mobile
Back in 2015, Google started punishing companies who didn’t optimise their sites for mobile. If your blog is struggling to drum up traffic, then a lack of mobile optimisation could be the cause. Your best option is to check whether your website building platform has an option to optimise for mobile. WordPress and Wix both have facilities you can use to test your mobile compatibility.