I’ve started receiving quite a few emails over the past few weeks asking me how I started blogging and asking for my advice on how to become a Mummy blogger. It’s always lovely to receive emails from people who have been reading my blog and have felt inspired to start blogging themselves. Here I wanted to highlight what I did to start blogging and how you can do it too.
First of all a bit of background. I started blogging in September 2016. I had never had a public blog before, although I had used Live Journal in the past to keep a sort of day to day journal at different periods of my life, albeit sporadically. I’ve always been passionate about writing. I used to write fiction as a young child and I would read and read and read. I adored studying English at school, although as I went through high school, my interests turned to History and languages instead.
I am a member of a Mummy Facebook group and quite often other mums would ask me to share how I got Dex to nap so well during the day. Ah, yes, back in those good old days, Dex used to nap four or five times a day! My good Twitter friend Samantha suggested I write it down in a blog post. I had a lot of time to kill (I was coming to the end of my Grey’s Anatomy boxset) and I thought why not. So I created a WordPress account and started writing.
The naptime post got a few visits and I had a great reaction from my community of Mummy friends on Instagram, so I kept writing and publishing. I joined a UK Parent Bloggers Facebook group and started learning about the wonderful world of blogging. I quickly realised it’s not as simple as just pressing publish and hoping for the best; there is so much more to do. From promotional work on social media to interacting with other bloggers so that they will mention your blog and of course the lure of working with brands.
The next thing I decided to do was to go self hosted, which I did at the end of October. This basically meant my web address became mummytodex.com instead of mummytodex.wordpress.com. This process was a lot easier than I thought and I managed to migrate all of my old posts over to the new site and continue blogging within a few hours. I now had more freedom on how my blog looked as well as being able to monetize the blog by placing adverts. A few days later, I received my first email from a brand who wanted to work with me.
I suppose for a lot of people, the idea of writing a blog and making money out of it is the dream. It certainly is very possible. I know bloggers who make thousands of pounds each month from sponsored content and review posts. I’m afraid to say though that this is a long process that can take many months or years to do. And it’s a lot of work.
So far this year, I’ve made a grand total of £3 from my blog. And that’s okay. I love writing the blog and I love using social media to promote it. I have met so many lovely people throughout this process and it’s been great. (Shoutout to Hayley, Nicola, Kristine and Kimberley) Do I hope to make money in the future? Absolutely! I am currently working on building my Domain Authority and getting my name out there as much as I can. I have started writing guest posts for other sites and taking a more serious approach on using Pinterest as a form of getting my voice heard. The emails are starting to come in thick and fast from brands who want to work with me and that is so exciting.
So, how can you set up a blog just as I have? Here’s my step by step guide…
- Open a WordPress (or Blogger!) account and start writing. What is it you are passionate about? What do you have to offer? Write and write and write!
- Open up social media accounts and start interacting with other bloggers and your audience. Twitter is fab for meeting other bloggers; Instagram is great for meeting other Mums and Pinterest is a mixture of the two. Facebook for me though, is key. Who doesn’t have a Facebook account? Only some people tweet and only certain people pin, but 99% of your audience will have Facebook. Set up a Facebook Page in your blog’s name. It’s really easy to do and keeps your blog separate from your personal profile.
- Start publicising your posts. Download a tweet scheduler and tweet your latest blog post every couple of hours or so. Take beautiful pictures, edit them on Canva and pin them on Pinterest. Share your posts in relevant Facebook groups. Don’t be scared or ashamed to do this. Shout about your great content from the rooftops.
- You’ve done all of the above so now ask yourself, are you enjoying the blogging experience and are ready to take the next step? It’s time to go self-hosted. There will be an initial cost (it was around £40 for me for three years of hosting) but it will be worth it when brands start contacting you to work together. It may also be worth the money to purchase a beautiful theme so that your blog stands out from the crowd. Look on Etsy, there’s some gorgeous themes out there.
- Keep writing, keep publicising and enjoy the experience. If you have any more questions you can always email me. I also run a new Mummy bloggers support group on Facebook as well which you can find here.