Running a business is hard and running a business in London can be even harder. Despite having such a dense population to mine for customers, you also must compete with all your other London based competitors.
Of course, the benefits that London has to offer vastly outweighs its problems, the vast array of transport options alone means it’s easy for your customers to reach you wherever you are.
If you’re looking to give your small, London based business a boost, then check out these five fantastic tips.
- Reach Out to the Community
Community spirit isn’t always the first thing that people think of when London is mentioned – its reputation doesn’t have the overt friendliness of its northern equivalents.
However, London is home to so many communities that you can connect with, and the one on your doorstep should know who you are and what you do. Consumers are increasingly favouring small local businesses, so you should make customers out of your neighbours.
- Stand Out from the Crowd
There are more than a million businesses in London, so it’s important that you stand out from the crowd.
Your branding needs to be bold and distinctive; you want to ensure that when a customer needs a service like yours, you’re the brand they think of.
By boosting your brand awareness, you’ll help to build a loyal customer base that returns to you time and time again.
- Remember to Market
Marketing is essential, and digital marketing, even more so. Customers are increasingly discovering new brands online, so ensuring that you have an excellent digital presence is a must.
Not only are London based digital marketing agencies, like Maratopia Digital Marketing, skilled in SEO, they know how to help you draw in customers from both the local area and further afield.
A trusted digital marketing agency can do everything from show you how to target for the keywords that will send you soaring to the top of the search engine ranking heights, to help you build a website that keeps customers converting.
- Virtual Offices
If the pandemic taught us anything, it’s the benefits of home working.
By offering remote working, you can scope out employees that are highly skilled, but don’t want to relocate to London. By expanding your search parameters, you have a much wider choice of expert.
Plus, if you set up your business from home, you’ll avoid the high commercial rent that used to go hand in hand with having a London business.
- Get Networking
Building up relationships with other business owners is a great tool for boosting your own brand. You can learn from others who have come before you and connect with companies that can help you out.
While in person networking is still a fantastic option, social networking platforms such as LinkedIn have taken the traditional networking into the online world, letting you connect with other business owners and consultants regardless of their location.
Do you run a London business? Share your tips in the comments below!