If you’re lucky, you are working from home right now. Maybe that means working for someone else, and perhaps that means being your own boss and running your own business. Either way, it is a great way to stay safe and take care of your kids. If you are one of the millions of small business owners, you are probably ready to grow your business, even in this economy. If you don’t work for yourself, your boss is probably always on the lookout to grow their business, and you can be a star by showing the way. Here are four strategies to use.
Understand Your Customers
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Whatever industry you are in, a better understanding of the customers you serve can help you grow. You should be regularly imagining interactions from a customer perspective. What is their first point of contact with your business? What hitches do they experience? How can things be smoother for them? Social media and Google Analytics are other great ways to understand your customer base. Don’t just run your Facebook page; look at your metrics. What keywords are people using to find you? Some criticism online is irrational, but there can be hidden treasure amid the dross. Look through comments to find out how you can improve your customers’ experiences.
Understand Your Industry
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Your business needs to be on top of the trends, even if you intend to buck them. You want to stay on the leading edge of your industry. That means thoroughly understanding what is going on now and where things are heading. If, for example, you are in the Food Services industry, you should follow the link and read the reports. Report Linker has insights and analytics in all kinds of industries and is an excellent resource. You can use this information to add hot new services and products and stay competitive.
Be a Customer Service Leader
In a world of automated answering services, chatbot windows, and unlisted phone numbers and email addresses, you can be a real leader in your field by going back to the basics. Whoever they are, your customers are sick and tired of not getting the help they need from all kinds of companies. And no matter how hard you try, you won’t be able to anticipate every question or situation to program into voice mail or a chatbot. Being available to help your customers with professionalism and a problem-solving attitude can build tremendous loyalty and word-of-mouth referrals. Never neglect to nurture your existing customer base.
Build your brand
Branding is vital when it comes to growing your business,. Your social media channels, paid ads and website should all have a uniform look, whilst your content should have the same tone of voice.
Finding designs that complement your brand is easy with companies such as Design Bundles who can create design graphics and even svgs (so you can make mugs, t-shirts and tote bags with your branding!
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Sometimes, after a long day in front of your computer on Zoom calls, frantically trying to get the kid’s lunch and keep them occupied so you can work, networking is the absolute last thing you want to do. Especially now, when it usually means another Zoom call or outreaching on social media. But it’s amazing how much any business depends on other business and local leaders’ goodwill. The investments you make in maintaining professional, and even personal, networks will pay off in ways of which you may never even be aware. So get out there, even if you have to push yourself, and create those partnerships, reciprocal relationships, and referral sources! Your business will thank you.