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Blogging Goals 2021 | February Update

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We’ve arrived in March! That must mean it’s time to have a look of where I am up to with my blogging goals for 2021.

Let’s look at each goal in turn and see if I’ve made any progress two months down the line…


In January, I hit 47k sessions on my blog, absolutely decimating my goal and achieving over 10% of my target for 2021. February was another excellent month with 42k sessions meaning I have now reached 89k sessions for 2021 so far which is 20% of my yearly target!

18.5k of users of my blog came from Google, 12.5k from social and the rest were referral or direct.

2. GET DA/DR TO 30

There’s been no move on this metric since last month. The DR is still 25 and my DA continues to be 28.


After a slow start to the year in January earning £862, I have more than made up for that in February by earning a whopping £1588!

This takes my earnings to just shy of £2500 for the year so far meaning I am ahead of target for my 2021 goal!

In terms of ad revenue, I had been really pleased with my January earnings and incredibly February has beaten these despite there being less days. I’ve averaged $24 a day in ad revenue thanks to working on increasing RPMs and added more images / optimising to old posts.

I’d absolutely love to increase this to $25 a day next month!


At the end of last month, I hadn’t get started creating any content and this was the one goal I was really behind on.

So in February, I got to work and started writing a few new recipes and I’m pleased to say I’ve now written seven brand new posts..

I’m still a bit behind where I’d like to be, but I’ve got a few more posts in the pipeline, tons of recipe ideas and I’ve been hard at work optimising old posts, so I’m not too worried yet!

I’m really pleased about where I am after the first two months of the year. Bring on March!

Read March’s blogging goal update here.

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Friday 12th of March 2021

Love the sign !