Back in 2016, when I had just started my blog, I was averaging around 100 views per day. It was one of my blogging goals to grow page views by 10% each month. Now, half way through February, I am averaging around 400 page views per day, a growth of 300%!
How did I grow page views in a couple of months and how do I sustain it?
Here is a step by step guide to what I have did differently to grow my page views.
1. Facebook Promotion
I’ve touched on this in the past, but for me Facebook is the number one tool that all bloggers need to use to maximise their page views. 99.9% of your blog’s target audience will have a Facebook account that they log into at least once a day. At one point 70% of my page views came from Facebook, I cannot stress how important it is.
I post something to my page several times a day; a blog post, a photo from Instagram or I share something relevant my followers may find interesting. Consistent posting means that your reach should grow and grow. I am also a member of a Facebook Pod. We like and comment on each other’s posts to show Facebook that we have engagement which should therefore mean our pages are seen by more people.
I also make sure that if I am posting about a brand or business, that I tag them in the post. The brand will often share my post to their page, widening my reach even further. One brand shared one of my blog posts and it gave me 1,700 page views in a day. What a boost that was!
If somebody likes or comments on one of your posts, invite them to like your page. People worry about spamming, but don’t. Once a month, I log into Facebook on my laptop and invite the people who have liked and commented during the past month only, avoiding sending repeat invitations.
I share relevant posts in different Facebook groups. You have to be careful, many groups do not like bloggers promoting themselves, so I always read the rules. I never link dump. If somebody is asking advice on how to get their baby to nap, I will offer advice and then link to my blog post; I don’t just turn up in a group and start spamming them with my posts. The bigger the group, the more people are going to see your post, but also the quicker the thread is going to fade into obscurity. I mix up which groups I post in; some groups have 2,000 members, some 50,000.
2. Working with other Bloggers
A lot of my visitors this year have come from other blogs. I have made a concerted effort to do more guest posts and work with other bloggers and this has helped increase my page views drastically. Not only does it benefit my blog, but it’s also great to meet and interact with other bloggers. I worked with Amanda on a post about finding activities for kids around the home; I took part in an interview series over on Janine‘s blog and I contributed to a few crowd sourcing posts on a Facebook group and was mentioned on LPM‘s blog. There are so many opportunities out there to either guest post for somebody or take part in a series they are doing. Get on Twitter and search #bloggerswanted and see if you can find something.
3. Other Social Media Promotion
I have spoken extensively about Pinterest here, so I won’t go into too much detail, but Pinterest has now grown to be the biggest referrer of traffic to my site. I average between 100 and 200 hits from Pinterest each day. Don’t neglect it as a tool to grow page views.
View this post on Instagram
Another biggie is Instagram. I have an engaged following of Mums who gave birth around the same time as me, who love reading my recipes and experiences. So many blogger want to have this perfect Instagram feed, but I’ve always found my most engaged posts are brutally honest, make up free, pregnancy or parenting posts. Everytime I have a new blog post, I share a story on Instagram encouraging people to visit my blog. (Now if only I had 10k followers to be able to do a swipe up!!)
Finally, Twitter gives me a fair amount of traffic even when I only had a few followers. I schedule tweets for the day a post goes live, using Buffer, making sure it is tweeted at least eight times in 24 hours. I also use Tweet Old Custom Post plugin which promotes an old blog post every four hours. Each tweet contains relevant hashtags and I mention certain retweeters, hoping they’ll retweet my post, meaning it’ll be seen by a wider audience. Just like Facebook, I mention any relevant brands in my tweets, hoping for a retweet.
4. Search Engine Optimisation
5% of my daily visitors come from search engines, which isn’t too shabby considering how new my blog is. The Yoast plugin is key for ensuring your SEO is up to scratch. It uses a traffic light system to let you know how well received your post will be by a search engine. Signing up for Search Console will also let you know what people are searching for and how many impressions your blog gets during these searches. This can be very useful when deciding what to use for your keyword.
I hope these four methods help you to grow page views to your blogs. Have I missed anything out? Do you use any specific methods to grow page views to your blog? Have you tried the methods above? Do they work for you? Let me know in the comments below.