If you’re going to build a successful company, then you can’t always be chasing new customers. Of course, you’ll always want to bring new people on board, but they shouldn’t be your primary focus. Your primary focus should be your existing customers. You already know that they’re interested in what you’re doing, and they’ve even made a purchase before — that’s a pretty big indication that they’ll consider buying in the future. Alas, many companies fail to take advantage of this interest. They think their existing customers will just come back when they’re ready. That might happen, but why not give them a nudge from time to time? It’s more effective and cost-friendly to focus on your existing customers, rather than pursuing new customers all the time.
In this blog, we’ll take a look at some of the most effective methods for winning back your old customers.
Give Them Something New
Your existing customers might love what you do as a company. But if they’ve already seen everything that you offer and there’s never anything new, then you can’t be all that surprised if they’re not coming back to you. After all, why would they? There’s no incentive to get out their wallet again. Moving forward, think about the products and services you can add that’ll push your existing customers to pay attention to your business again.
Offering Promotions and Discounts
One thing that (rightly) annoys customers is when all the promotions and discounts are offered to new customers. You can see why the company does it, sure, but it does show a little bit of disdain for the current customers. Indeed, you can argue that it shows the company is taking them for granted. Could you offer some discounts for existing customers too? If they’ve had a positive interaction with your company before, then they’ll love to get a 20% off discount just because you value their support.
Many companies spend a significant portion of their marketing energies on their SEO. And there’s no doubt, having watertight SEO is important. However, that’s more for getting new customers. Existing customers already know your web address; they’re not searching on Google. These customers should be marketed differently. It should be more direct. You could work with Duplo International, a professional printing company, and have a booklet manufactured, for example. You’ll send these promotional materials directly to your customers. It’s a great way to remind them that you’re still there, and of all the new products and services that you’re providing.
Check the Competition
Finally, be sure to keep an eye on your competitors. You’d hope that your existing customers would come back to you when they need your services again, but what if there’s a new company that they’re checking out instead? By being aware of your competitors, you can ensure that you’re always ahead of the curve, rather than falling behind. This way, your existing customers will never have a reason to go elsewhere — they’ll know they’re with the best.