Setting up your own business whilst being a mom at the same time is such an achievement. Or even owning your own business whilst being a mother at the same time is a great achievement. We think that business women don’t get enough credit for how much work they have to put in. We generally still have homes to run and mouths to feed as we would if we were a normal working woman. The responsibility to cook and clean and look after the kids is very much the mother’s role still. So, you’ll no doubt want to know ways that you can make your business more fruitful, and far easier to run, and you’ll have plenty of questions to ask such as what is the ROI of SEO? How can social media boost my business? Am I even doing the right thing? It’s no secret that the world is far more digital than it once used to be, giving customers access to businesses like never before. The main way that people look to shop, or even simply contacting businesses, is online. So, we’re going to show you what makes a great website, so you can hopefully generate great profit. Keep on reading to find out more.
What People Need
Before anything else, you need to think about what your customers need from your business. They need a website that looks professional from start to finish and flows in the right way. To reach professionalism you need to have excellent images, perhaps some motion images or a high quality video, and graphics that really stand out. You can tell the difference between a website that has paid to look how it is, and a website that has settled for the basics. They also need clear categories showing products that are available, and in the right place. How many times have you gone to order from a company and seen products under the wrong category? Or tried to purchase a product and it hasn’t been in stock even though it’s there to put in your basket? Tidy up areas like this on your website and you’ll be giving customers what they need.
There are some additional professional features that you need to focus on if you want to impress. The first could be a feature such as an online chat. It gives your customers the feeling they have instant access to you and they love it. If you have a WordPress run website, the WordPress live chat plug in will work perfectly. Whatever software your website is built on will be able to accommodate an online chat feature. You should also think about having a detailed about us page to make your business more trustworthy and have all of the details stored that they need if they need to get in touch with you.
Making It Noticeable
Finally, there’s no good having a website that people aren’t visiting, so you need to think about marketing and how you can do it well. SEO is one of the best methods to use because it’s designed to improve a businesses ranking in search engines, whether that be the website itself or ranking for keywords. As your business progresses this is a technique you definitely should think about.