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How to choose an SEO agency 

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The task of finding an SEO agency in Belfast can be a challenging one. If you’ve never worked with SEO professionals before, it can be difficult to know what to look for, especially if you’re new to digital marketing. To help you feel more confident when comparing a list of services, this blog will walk you through some of the most important factors you should be taking into consideration. Ultimately the decision is yours to make, but hopefully, these hints make the process smoother.


If you’re a small business, the prices of the SEO agency you choose are going to be one of your main deciding factors. However, even if your budget is tight, it’s important to make sure you’re not choosing the cheapest service out there. If your agency seems too good to be true, chances are it probably is. 

There are lots of SEO wannabes out there who claim they’ll give you results for a fraction of the cost of some of the better-known names out there, but in reality, they’ll waste both your time and your cash. If you don’t have much money to work with, reach out to a reputable agency and discuss how you can reduce the deliverable while still adding value to your website.

Type of SEO

Not all businesses want to invest in every type of SEO there is. If you have your eye on content, backlinking or technical SEO, then you’ll need to choose an agency that has services in that particular area. Over time, you might decide to branch out, so it’s never a bad idea to partner with an agency that can meet your needs even as you grow.


The best way to determine whether an agency can deliver the results you want is by taking a look at their portfolio. Different agencies will have varying ways of working, so you should make sure the one you choose is in line with your values. It’s also a big bonus if the agency in question has worked with other businesses in your industry before. While a good agency can adapt to work for just about any business, previous relevant experience is never a bad thing.


Pay attention to how the agency communicates with you when you reach out to find out more, as this can be a good indicator of how your relationship will continue. If it’s hard to get hold of someone and your questions go unanswered, it might be better to keep looking and find a team that’s more attentive to your needs. You deserve to feel heard and get the information you need to make a decision. Never let an agency leave you out of decisions unless you’d prefer them to take over the process completely.


The experiences other businesses have had with an agency give you insight into what it’s really like to work with them, so pay attention to reviews. If you’re a fan of networking, then ask other small businesses which agencies they’ve used for their SEO needs and how they found the experience. 

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