Blogging is an excellent choice for a side hustle. It is also an effective aspect of content marketing. However, with over 4 billion active internet users worldwide and over 4 million blog posts every day, your blog can get lost in the vastness of it all. To prevent this, you would need to take the proper steps to make your blog stand out from an ocean of others! Here are some tips to help you make your blog stand out.
Know your audience
One reason blogs do not receive as much attention is that they do not publish content aligned with their audience’s interests. Instead, bloggers tend to publish content they think their target audience would be interested in. Assuming the content your audience would like to read puts you on a dangerous path to failure. Not only would it mean spending time creating content no one would be interested in, but it also prevents your blog from standing out. To avoid this, try to understand your target audience by conducting surveys, analyzing the strengths and weaknesses of your competitors, or using tools such as BuzzSumo to monitor your blogging niche.
Improve your SEO
Regardless of your blog’s niche, improving its Search Engine Optimisation (SEO) would help it stand out. Suppose a potential reader is looking for content or information. After a quick Google search using a phrase or keyword, Google produces results over many pages. The reader would most likely select a website from the first search results page. This would generate more views and other advantages for that blog. This is what SEO does for your blog. By inserting meta tags, strategic keywords, and phrases, you increase your blog’s chance of appearing on the first page of search engine results. SEO can be a little complicated to understand and implement. Fortunately, you can hire an SEO agency to help you take advantage of this strategy.
Pay attention to your photo quality
Since blogs are visual, the images you publish must be of high quality. A blog with high-quality graphics stands out and sets a great first impression. It also helps increase your shares which creates more traffic, higher conversions and helps you earn backlinks. In addition to high-quality graphics, you should also consider the quality of your website. Ensure your website is easy to navigate with an appealing web design. This would attract your target audience and earn you loyal readers. If necessary, hire a professional web designer to ensure your blog stands out.
Develop a unique writing style
Another significant factor that makes your blog stand out is your writing style. The truth is this can be challenging, which is why it is so rewarding! A unique writing style sets your blog apart from the rest, but how can you do so? When writing, consider your tone – would you prefer to be laid back, bland, or more formal? You should also consider your sentence structures and the length of your posts as well.
To enjoy the benefits of keeping a blog, you would need to ensure that it stands out from the rest. These tips would help you do just that!